About my creative passion:

I am a driven and creative college student, originally from Germany and now based in Michigan, with a deep passion for media communications, advertising, and public relations. As an enthusiastic team player, I thrive in dynamic environments and am committed to producing work that delivers results. I have been drawn to any project that involves creativity and design since grade school. My passion for art began with sewing and drawing designs in third grade, and I have always known I wanted to work in the creative industry. I feel most fulfilled when tasked with brainstorming and developing projects. My strong interests in social media and photography blossomed at a young age, offering me a valuable creative outlet during my teenage years. In middle school, I discovered web design and Final Cut Pro, which helped solidify my decision to pursue a career in advertising and public relations.

In high school, I worked at a local boutique, running their social media accounts full time. This role gave me hands-on experience with critical thinking, collaboration, and the responsibility of posting across multiple platforms daily. While I enjoyed my studio honors fashion design classes, I realized I lacked an outlet to fully express my creative direction, which further fueled my passion for the advertising and PR field. My boss gave me full creative freedom when it came to website design choices, the Instagram feed, caption writing, photoshoot direction, and content creation. It was through this role that I realized the power of storytelling in advertising, and how important it is to engage and inspire an audience. The trust she bestowed on me allowed me to grow as a creative and learn how to have trust in my own ideas and instincts, further reinforcing my belief that a career in advertising and public relations is right for me.

Now, I further search for creative outlets in college, and hold the roles of director of photography and content, as well as director of merchandising at Alpha Phi. These roles give me a way to stay involved on campus, while also utilizing my love for design and photography. They have also taught me the importance of time management, customer satisfaction, and seeking feedback to create a collaborative environment in the marketing department. My internship as a campus manager for Fresh Prints, an apparel company, has allowed me to enhance my communication skills, graphic design abilities, and management of client relationships. Constantly making new designs for clients and fostering strong relationships with organizations on campus, reminded me of my desire to merge my artistic abilities with strategic communication in the advertising and pr field. Now in my role at Carl Collective I take on many similar responsibilities, and so much more. I am able to get much experience with what it is like to work for clients, create, source, and plan monthly content decks for brands, plan content shoots and take on full responsibility as the student art director. I look forward to further learning many valuable insights on how social media works and how to innovatively intertwine brand identity with every aspect of a brands social media and graphics.

A career in Advertising and Public Relations excites me because it offers the opportunity to grow as a creative professional while making a meaningful impact on brands and their audiences. By combining my artistic talent with strategic thinking and planning, I aspire to spearhead innovative campaigns that resonate deeply with audiences and tell authentic, personalized stories. I am eager to bring my passion, adaptability, and collaborative spirit to the advertising and PR industry, where I can continue to evolve and contribute to impactful projects that inspire, engage, and build strong connections between companies and consumers.

Check out my portfolio for more insight on what I do!